Twiplomacy study shows PM Imran Khan ninth most-followed world leader on Twitter

Pakistan Prime Minister Imran Khan  has become the ninth most-followed world leader on Twitter, with his account seeing a 22% growth in the number of his followers, according to a study by Twiplomacy.

The study result released on Tuesday which monitored the activity on various world leaders’ Twitter accounts, as well as their followers, content, tweets during the coronavirus pandemic, and reach, among other factors. It was conducted by communications agency Burson Cohn Wolfe (BCW) Worldwide.

The top-most world leader follwed on twitter was US President Donald Trump, followed by Indian Prime Minister Narendra Modi, while Pope Francis secured the third position.

The study highlighted that Trump owed his Twitter position to his “army of ‘Keyboard Warriors’, liking, retweeting, and amplifying his messages”.

Trurkish President Erdogan was ranked seventh, with 16.1 million followers and 17% growth in his followers.

Saudi Arabia’s King Salman bin Abdulaziz who bagged the second position, with 23,573 retweets on average.

Erdogan was on the fifth position, with 4,879 retweets on average.

In terms of reach, on the other hand, PM Imran managed to secure the fourth position, with the true reach estimated to be 7.5 million people or 64% of his 12.1 million followers.


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