In a statement, Techfront International FZE said: “Techfront International FZE acknowledges it was not proactive in obtaining prior permission from the PCB in respect of specific sublicensing and in that process it was not aligned to the spirit and provisions of the Rights Agreement with PCB with regard to HBL PSL V’s live-streaming rights.
“We have extended our regrets and apology to the PCB and look forward to their sympathetic consideration in the matter.”
The PCB said. “We appreciate the Right Holder’s apology and detailed explanation. At its own end the PCB shall put in place more stringent measures to ensure extra vigilance; enhancement of internal monitoring processes and procedures; continual issuance of clear guidelines to our partners so there is a better understanding of the dos and the don’ts.”
On March, 23 PCB Denies Newspaper report
It is worth mentioning that on 23 March, 2020, the Pakistan Cricket Board has categorically denied a newspaper report which claimed it had awarded betting rights to a United Kingdom-based company.
In a statement, the PCB said: “The Pakistan Cricket Board categorically denies and rejects the assertion that it entered into, or allowed any of its commercial partners to enter into, any contract or agreement for betting rights with any entity whatsoever.
“The facts are HBL PSL’s live-streaming rights outside Pakistan were granted pursuant to an international tender to an international company for three HBL PSL editions from 2019 to 2021. The global media rights partner, without following the due approval process, awarded the live-streaming rights to a betting company. As soon as the matter came to the PCB’s notice, it immediately took it up with the media rights partner and correspondence in this regard is ongoing.
“When a newspaper approached the PCB for comment last week, the PCB presented the facts which were, however, not reported accurately.”